MOUSA DATA ANALYTICS

MOUSA DATA

ANALYTICS
Marketing Campaign ROI AnalyticsMarketing ROI
Oxygen Gym Financial TransformationFinancial Analytics
Coffee Shop Sales AnalysisSales Optimization
Meta Ads & Funnel PerformancePaid Acquisition
Member Churn & Revenue LeakageChurn Analysis
Marketing Campaign ROI AnalyticsMarketing ROI
Oxygen Gym Financial TransformationFinancial Analytics
Coffee Shop Sales AnalysisSales Optimization
Meta Ads & Funnel PerformancePaid Acquisition
Member Churn & Revenue LeakageChurn Analysis
Coffee Shop Peak Transaction AnalysisPeak Analytics
Channel ROAS & Conversion TrendsROAS Matrix
Unbilled Membership Leakage AuditLeakage Audit
Star Schema Relational Sales ModelStar Schema
Seasonal CPA & Ad Spend AllocationAd Spend Allocation
Coffee Shop Peak Transaction AnalysisPeak Analytics
Channel ROAS & Conversion TrendsROAS Matrix
Unbilled Membership Leakage AuditLeakage Audit
Star Schema Relational Sales ModelStar Schema
Seasonal CPA & Ad Spend AllocationAd Spend Allocation
100%Data Accuracy
9.4KOrders Analyzed
$84.7KSales Analyzed
93KRecovered Revenue
Amr Mousa

My passion for data started with a fundamental question: Why do many businesses spend money on ads and operations without knowing exactly which channel drives revenue?

Over the past years, I focused on bridging the gap between numbers and marketing—studying data analysis through NTI and DEPI programs, working as a media buyer and data analyst, and designing custom tracking frameworks for diverse businesses.

TECHNICAL CAPABILITIES
SQL Database & Queries
Python Task Automation
Advanced Excel Models
Power BI Dashboards
Statistical Analysis
Marketing Analytics
OUR APPROACH

How We View Data

Turning raw numbers into clear, practical growth steps for your business.

01

Clarity & Focus

Presenting metrics in an easy, straightforward way without needless complexity.

02

Accurate Tracking

Ensuring clean data collection before analyzing or making decisions.

03

Practical Simplicity

Building tools and dashboards that fit seamlessly into daily operations.

PROFESSIONAL HISTORY

Experience & Internships

NTIFeb 2026 – Present

Data Analyst Intern | NTI

  • Completed intensive 120-hr data analytics program covering SQL, warehousing & BI reporting.
  • Delivered 3+ end-to-end analytical projects using SQL, Power BI, Excel & Python.
  • Presented data-driven insights supporting executive strategic business decisions.
SQLPower BIPythonExcelData Warehousing
So CareJan 2026 – Present

Marketing Data Analyst | So Care

  • Managed performance marketing campaigns, achieving +250% total revenue growth.
  • Developed content strategies & produced 30+ ad creatives and reel concepts.
  • Aligned media buying with conversion engineering to maximize ROAS.
Performance MarketingMeta AdsROAS OptimizationContent Strategy
DEPIJul 2025 – Dec 2025

Digital Marketing Trainee | DEPI

  • Completed 400-hr training in SOSTAC® digital marketing & growth strategy.
  • Audited conversion funnels & identified growth bottlenecks for multiple brands.
  • Built & optimized paid ad campaigns across Meta, TikTok & LinkedIn.
SOSTAC® StrategyPaid AdsSEOMarket Audits
Oxygen GymJan 2025 – May 2025

Data Analyst | Oxygen Gym

  • Migrated 5-yr operational records into structured Excel database & trained staff.
  • Built Star Schema model & interactive Power BI executive dashboards.
  • Analyzed expense & subscription data, guiding a +25% year-one sales boost.
Star SchemaPower BIFinancial AnalyticsRevenue Growth
IrisAug 2024 – Nov 2024

Data Analyst | Iris Communications

  • Benchmarked competitor digital presence across major social media channels.
  • Analyzed competitor engagement, positioning & market performance gaps.
  • Delivered actionable competitor ranking models & strategic growth frameworks.
Competitor AnalysisBenchmarkingMarket PositioningSocial Analytics
Mousa Analytics Brand Mark

Ready to grow your sales?

Turning raw numbers into clear, practical growth steps for your business.